Who isn't watching women's sports? From unprecedented ratings, attendance, sponsorships and partnerships to increased media coverage and fan engagement, the women's game's surge in popularity overcame a host of challenges to reach its groundbreaking moments. 

Industry experts share their insights into the trials and triumphs shaping this movement, including how their experiences reshaped the narrative of empowerment, and why organizations seized the opportunity to elevate women's sports. It isn’t just a moment, it’s good business.